Masflex KitchenPro, The Culinary Standard started its 5 th anniversary celebration by donating cookware
and kitchenware products to Bagupaye and Pakiing Senior High Schools’ Culinary Track from Mulanay,
Quezon Province last February 28.
Kitchenpro brand ambassador, Chef Gene Gonzalez personally gave the cookware and kitchenware
package at the Turn-Over Ceremony led by Vice President Leni Robredo.
This is part of the brand’s partnership with the Office of the Vice President’s ANGAT BUHAY – a program
of the Office of the Vice-President (OVP) geared towards raising the quality of life of every Filipino family.
Chef Gene conducted a Knife Skills demonstration for the students of the said schools as well and taught
them the proper honing process, fish and chicken fabrications, and different vegetable cutting techniques.
The Vice-President herself joined him in the Knife Skills workshop.
“Being a chef requires administrative skills. You have to share your knowledge and skills to others
especially to the next generation. For me, that’s one of the standards of being a KitchenPro.”, Chef Gene
“I’ve always taught of giving public school students the proper education that will help them to sustain and
create more jobs and livelihood. We allotted a portion of the sales of Kitchenpro products basically to
culinary education, livelihood programs and scholarships.”, he added.
Chef Gene together with the President of the Masflex KitchenPro brand, Mr. Haresh Mirchandani also
awarded Culinary Scholarships to the top four students in these public high schools. These students are
currently taking Cookery & Bakery, Bread & Pastry, and Food & Beverage Tracks.
They will study the International Culinary Entry-Level Workshop in Center for Asian Culinary Studies
(CACS), a school owned by Chef Gene which is located in San Juan.
Vice-President Leni Robredo expressed her gratitude to the brand for their generosity. According to her,
this will be a great help in her advocacy to uplift and empower the lives of the Filipino family living in the
margins, through advanced culinary education and culinary equipment.
“Napakapalad niyo mga estudyante ng Mulanay at si Chef Gene mismo ang pumunta dito para magturo
at magbigay ng mga gamit. Magkakaroon kayo ng pagkakataon na gumamit ng mga gamit ng mga tunay
na mga chefs para hindi lang kayo matutong magluto kundi para maging mahusay na mangluluto.
Nagbigay pa sila ng scholarships, free tuition, transportation allowance at accommodations para sa
inyo.”, VP Leni said in her speech.
She was also amazed by the quality of Masflex KitchenPro products particularly the Kitchenpro knives
which she used in the demo. “Gusto ko na ding bumili ng mga kutsilyo dahil ang sarap gamitin.”, the Vice-
The funding of the proceeds from the sales of Masflex KitchenPro products goes toward culinary scholarships & culinary livelihood programs as part of its Culinary Social Responsibility (CSR) efforts. “Thank you for continually buying Kitchenpro and Masflex products and being part of this Angat Buhay project in helping these well-deserving High School students reach their dreams of becoming the future chefs and cooks of our country.”, Mr. Mirchandani thanked their retailers and customers.
Masflex KitchenPro Culinary Collection is a range of culinary grade products all designed, approved & endorsed by Chef Gene Gonzalez which has the secondary tagline “Designed by a Filipino Chef for Filipino Chefs & Kitchen Enthusiasts” as this is also the mission of the brand.
It is available in all leading department stores nationwide and online in Lazada.ph. Visit our website www.kitchenpro.com.ph and www.masflex.com.ph for more information.