The Brand

The Masflex Kitchen Pro Culinary Knife Collection is a collaboration between the Brand Managers of Masflex and a renowned Filipino culinary icon, Chef Gene Gonzalez.

The final brand name is a merging of 2 brand names, Masflex, and Kitchen Pro, which is a brand owned by Chef Gene.

The tagline is “The Culinary Standard” which is also the vision to “define a new culinary standard”.

This is also the start of a major plan to develop a full range of culinary grade products all designed, approved & endorsed by Chef Gene.

The secondary tagline is “Designed by a Filipino Chef for Filipino Chefs & Kitchen Enthusiasts”as this is also our mission for the brand.

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